A Quote about the CCO Council from Curtis Bingham
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Voice of the CCO: Claire M. Burns on the ROI of CCO Council Membership

Claire M. Burns, SVP Customer Centricity for MetLife articulates how Council Membership pays for itself.

Transcript for Voice of the CCO: Claire M. Burns on the ROI of CCO Council Membership

It’s interesting because there are very few forums out there for people in this role where they can learn from others. So the idea that you can jump the learning curve very, very fast is how I would go about selling it.

I’d say, “You know what, we can try to figure this out on our own and try to learn organically as we move through this or we can jump start that and bring in perspectives of others who have been there before.”

I believe you move up the learning curve so much more quickly and make progress that much faster.

That’s the message I would sell to leadership: to say, “Look, this is absolutely invaluable.”


"At SAVO, we are dedicated to our customers' success. We have organized our teams around it, developed programs to promote it, and we measure ourselves based on their success. I look forward to working with other members of the council to explore innovative ways to drive the imperative
of customer success to
the forefront of an
strategic initiatives."

Brian Study
SAVO Group