Criteria for the CCO of the Year
The first CCO was hired in 1999 at Texas Power and Light.
Each year, the Council recognizes the CCO that has made the greatest strides on improving customer centricity within their company. The award is presented at the annual CCO Summit, in recognition of the marvelous work a Chief Customer Officer has performed and the value that CCO has contributed to the community.
The award recognizes CCOs that have made the greatest strides in:
- Elevating the role of the CCO
- Improving customer relationships
- Driving profitable customer behavior
- Creating a customer-centric culture
Recipients of the CCO of the Year award have one thing in common: their customers recognize that the CCO is truly an advocate and is driving visible changes that improve the overall customer experience. In this fashion, one of the measures of the CCO’s effectiveness is through the voice of the customers impacted by the CCO.
The CCO of the Year will also be instrumental in creating a culture where employees are fully engaged in understanding customer needs and proactively solving them, and where it as widely understood that employee engagement yields customer loyalty.
The CCO of the year will have made significant contributions to raising the stature of this role.
Because the CCO role is quite new and undefined , it is imperative that CCOs reach out to assist each other to “float all boats” on the rising tide. Perhaps most importantly, the Council recognizes the CCO who has made the most significant impact on other CCOs to help them achieve similar results.