The Role of the CCO
The first CCO was hired in 1999 at Texas Power and Light.
The role of the CCO is still very new, poorly defined, and often poorly understood by executives and customers alike. Consequently, it is very important to clearly understand what the Chief Customer Officer is and learn from the evolution of the CCO role. As well, it is valuable to understand the critical goals and challenges that all CCOs face so as to learn best practices in addressing each. Learn more about the definition of the CCO.
In the early days CCOs were classified according to their accountability—they were either accountable for contributing to revenue through either customer acquisition or retention. As the role has changed, an added dimension has arisen, that of their authority to act on the customers behalf. CCOs are more heavily concentrated in technology companies, particularly in small and medium-sized companies. The CCO role is the most fragile in the C-suite, with an average tenure of 26 months. Learn more about classifying Chief Customer Officers.
The Chief Customer Officer is a powerful asset that can help resolve chronic customer issues, create sustainable competitive advantage, help retain profitable customers, and drive profitable customer behavior through the effective customer strategy. The CCO is also the most well suited to create customer-centric culture. Creating the role is a serious undertaking and executives must be firmly committed to supporting the role vocally and visibly to ensure the CCO has the authority and credibility that is necessary for success. May we all enjoy greater customer success that results in pronounced business growth.