A Quote about the CCO Council from Curtis Bingham
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Curtis on…The Rise of Customer Strategy

Curtis talks about the need for a specific customer strategy so that businesses don't just acquire any customers, but rather the right customers.


Transcript for Curtis on…The Rise of Customer Strategy

A customer strategy is something that many organizations are starting to recognize that they need, in addition to all of the other strategies. We have a marketing strategy, we have a product strategy, we have an innovation strategy, we have an operational strategy. In many companies, there is not a specific customer strategy, and so, the customers are sometimes acquired in a catch-as-catch-can manner. Sometimes any customer is a good customer and any revenue is good revenue.

A customer strategy examines who are the most valuable and profitable customers; who are those customers that are going to help us acquire more customers that are going to be valuable and helpful for our brand.


"At SAVO, we are dedicated to our customers' success. We have organized our teams around it, developed programs to promote it, and we measure ourselves based on their success. I look forward to working with other members of the council to explore innovative ways to drive the imperative
of customer success to
the forefront of an
strategic initiatives."

Brian Study
SAVO Group