Council Meetings
CCO Council Executive Briefing: July 12, 12pm EDT
July 12, 2011
I'm pleased to present to you the overview of our Council Quarterly Executive Briefing taking place July 12, 2011 at 12pm EDT/ 10am MDT/9am PDT. The meeting theme is "Critical customer analytics for uncommon results" and the essential question is, "How can the CCO leverage customer analytics to drive powerful business results?"
At the most recent Council meeting we agreed that the topic of customer analytics was of greatest interest to Chief Customer Officers. Council member and Oracle Chief Customer Officer Jeb Dasteel shared that his recently assembled customer analytics team had already exceeded his expectations. Please join me in welcoming Jeb Dasteel and Thomas Brauch, Oracle's customer analytics team lead as they share insights as to how the team is organized, the key analytics in play, and some of the top and bottom-line successes they're experiencing.
In preparation for this event, please consider and prepare to share answers to the following questions:
1. What form do customer analytics take in your organization?
2. How are you using customer analytics to segment and better serve customers?
3. How are you better able to predict customer behavior?
4. What strategic decisions are being made in your organization without the benefit of sufficient customer insight?
5. Who should own the customer analytics function in your organization?
I look forward to this fantastic learning opportunity!
Best regards,
Curtis
P.S. I will send a WebEx meeting invitation to you shortly.
Event Agenda
Tuesday, July 12, 2011
| 12:00pm ET |
Critical Customer Analytics For Uncommon Results
At the most recent Council meeting we agreed that the topic of customer analytics was of greatest interest to Chief Customer Officers. Council member and Oracle Chief Customer Officer Jeb Dasteel shared that his recently assembled customer analytics team had already exceeded his expectations. Please join me in welcoming Jeb Dasteel and Thomas Brauch, Oracle's customer analytics team lead as they share insights as to how the team is organized, the key analytics in play, and some of the top and bottom-line successes they're experiencing.
In preparation for this event, please consider and prepare to share answers to the following questions:
1. What form do customer analytics take in your organization?
2. How are you using customer analytics to segment and better serve customers?
3. How are you better able to predict customer behavior?
4. What strategic decisions are being made in your organization without the benefit of sufficient customer insight?
5. Who should own the customer analytics function in your organization?
|
Presented by:
Curtis Bingham
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Cost: Free