Voice of the CCO: What is the Value of the CCO Council?
CCO Council members Jeb Dasteel, Jasmine Green, Tammy McLeod, Alan Chow, and Lacey Grey and Advisory Board members Vicky Stennes and Scott Bennett share their many perspectives on the real value of membership in the Chief Customer Officer Council.
Video Transcript for Voice of the CCO: What is the Value of the CCO Council?
Voice of Jeb Dasteel: We’re communicating, of course, all day every day with customers but we don’t really spend much time talking to other people who have figured out how to be more customer centric. And in my view, the Council allows us to do exactly that.
Jasmine Green: You get a lot of rich information from your peers across many industries and you learn that you don’t need to go it by yourself. We can learn from others and take information from others and still do a wonderful job in our roles.
Tammy McLeod: We can go out and with a specific problem call in the members of the Council and see who has experience in a similar setting. We can ask them for feedback. We can find out what did and didn’t work. And hopefully we aren’t then going out and experimenting at our customers’ expense.
Alan Chow: It’s been a fantastic experience joining the CCOC, the Council. The type of knowledge that I get is just fantastic for building customer centricity culture.
Vicky Stennes: From the moment I walked in the door I was struck by the openness, the transparency of the members, the quality of the discussions, the candor, and a sense of genuinely trying to help each other.
Lacey Grey: We can learn from other companies and what they've done and how it's been successful. We can think about other approaches that other companies have taken to accomplish the same tactics as those that we have to undertake.
Scott Bennett: I've got peers and others that I can talk to and work with and overcome challenges; like, a new CEO or an operationally-focused organization or a financially-driven organization.