A Quote about the CCO Council from Curtis Bingham
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Customer Leverage

Having developed an in-depth customer database, replete with a plethora of customer data, and possessing an intimate understanding of customers, the CCO is prepared to help in developing leverage to aid in the acquisition of new customers, further penetration of existing accounts, as well as upsell and cross-sell of additional or complementary products.

The goal of the well-balanced CCO should be to help marketing and sales acquire more prospects just like the most profitable and strategically valuable customers. With in-depth insight from valuable customers, the CCO can enable the critical value propositions, talking points, and sales conversations that will help optimize lead generation and shorten the sales cycles.


"At SAVO, we are dedicated to our customers' success. We have organized our teams around it, developed programs to promote it, and we measure ourselves based on their success. I look forward to working with other members of the council to explore innovative ways to drive the imperative
of customer success to
the forefront of an
strategic initiatives."

Brian Study
SAVO Group