A Quote about the CCO Council from Curtis Bingham
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Resources and Reports for CCOs

The CCO Council was created to provide a safe environment where CCOs can share ideas, concerns, and build best practices that well help them, their companies, and especially their customers succeed. The Council is committed to elevating this important role in business strategy, helping its members grow professionally, and most importantly, helping drive solid, customer-focused business results in member organizations.

In service of these objectives, we’re pleased to offer a variety of resources to assist CCOs in their missions. We welcome your feedback regarding the content on the following pages. We’re always interested in learning what topics are most important to you.


The Bingham Advisory

The most powerful force for future business success is not the product, service, or technology—it is the customer. The Bingham Advisory is strategic advice for chief customer officers, chief executive officers, and boards of directors on matters of customer strategy...  Access The Bingham Advisory


Exclusive Resources from the CCO Council

Access top tier articles and information from the CCO Council for executives and CCOs who seek to create a customer-centric culture... Access Exclusive Resources


Articles from the CCO Council

The Chief Customer Officer Council’s Founder and Executive Director, Curtis N. Bingham, was the first to promote the CCO role as catalyst for customer centricity and is the recognized authority on CCOs, having worked with more than 150 CCOs to create customer-centric cultures and drive profitable customer loyalty. Curtis has demonstrated his thought-leadership in this important field with the publication of numerous articles that include his insights, strategic guidance, and practical advice to help CCOs succeed in their roles... Read Articles


CCO Council Videos

The CCO Council produces videos to highlight the experiences, insights, and recommendations of Founder and Executive Director, Curtis N. Bingham and of our individual Council members. Here you can find answers to your questions on strategy, customer centricity, CCO authority, Voice of the Customer, and numerous other topics. You will also learn first-hand from Council members the value and the tangible benefits of Council membership and attendance to Council events... Watch Videos


"At SAVO, we are dedicated to our customers' success. We have organized our teams around it, developed programs to promote it, and we measure ourselves based on their success. I look forward to working with other members of the council to explore innovative ways to drive the imperative
of customer success to
the forefront of an
strategic initiatives."

Brian Study
SAVO Group