A Quote about the CCO Council from Curtis Bingham
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Voice of the CCO: Lacey Grey on CCO Council Membership

Lacey Grey, Member of the Chief Customer Officer Council, highlights some of the benefits of membership.

Transcript for...Voice of the CCO: Lacey Grey on CCO Council Membership

I first became a chief customer officer in the year 2000, and while that makes me seem really old, and I am, the real challenge, at that point, was that there was no formal organization; there was no council that you could join, no conference you could attend, and really no way to find others like yourself who were in similar roles in different companies.

And so, the Chief Customer Officer Council has really provided the value of being that resource at a time when many companies are making a decision to balance business and the customer.

The value that the Chief Customer Officer Council provides is that they provide a resource for best practices and leading practices. We can learn from other companies and what they've done and how it's been successful. We can think about other approaches that other companies have taken to accomplish the same tactics as those that we have to undertake.

I think that there are many ways the Chief Customer Officer Council will be even more impactful in the future as more and more companies get on board and try to balance the business by focusing on customer needs.

And that's why I'm here. I hope you'll join me.


"At SAVO, we are dedicated to our customers' success. We have organized our teams around it, developed programs to promote it, and we measure ourselves based on their success. I look forward to working with other members of the council to explore innovative ways to drive the imperative
of customer success to
the forefront of an
strategic initiatives."

Brian Study
SAVO Group