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Voice of the CCO: Brian Study on CCO Council Membership

Brian Study, Chief Customer Officer of SAVO Group, explains what sets the CCO Council apart from other customer experience organizations, as well as what makes the group's activities in general and the Summit's content in particular so relevant to the daily demands of his role.

Transcript for Voice of the CCO: Brian Study on CCO Council Membership

I’ve really enjoyed my participation in the Summit this year and my experience with the Council overall.

What I’ve found is, particularly in this age of social networks, there’s lots of groups out there that focus on user experience; there’s lots of groups that focus on customer success, which is an element of the Chief Customer Officer Council that’s near and dear to my heart. But I have not found a group that has this level of executive participation; where you could bring a group of people together who are going to spend as much time as we do here, focused on both the strategic and the tactical things that occupy my daily life.

Sometimes you go to a conference and you wind up stepping away from your day job for a while and thinking about all the things that it would be great to do. But literally, everything we’ve talked about here I can take right back into my work, whether it be tomorrow or in the evening when I go back and start checking email. This is very much in line with what I worry about every day. And having, again, this level of executive participation – not just the masses, but this level of leadership talking about what’s working and what’s not working in their own organizations from a very diverse group of people – has been a really great experience and a really valuable one in terms of what I’m going to be able to bring back to my organization.



"At SAVO, we are dedicated to our customers' success. We have organized our teams around it, developed programs to promote it, and we measure ourselves based on their success. I look forward to working with other members of the council to explore innovative ways to drive the imperative
of customer success to
the forefront of an
strategic initiatives."

Brian Study
SAVO Group