A Quote about the CCO Council from Curtis Bingham
Join Your Peers and Share Your Insight. Become a Member
Already a member? Click here to sign in

Voice of the CCO: Bob Greenberg on the 4th Annual CCO Summit

Bob Greenberg, Executive Director of The Advertising Week Experience for Advertising Week magazine and former CMO of Panasonic, shares why he's glad he attended the CCO Council's 4th Annual CCO Summit.

Transcript for Voice of the CCO: Bob Greenberg on the 4th Annual CCO Summit

I’m really glad I came to this Summit because the best way to learn, I’ve found over the years, is to learn from your peers: people who really understand what you’re going through, people who are going through it themselves, and people who are in the process of developing great solutions to what seem to be common problems. And over the last two days I’ve really learned.

I’m coming here, what I would like to say, “stupid” and leaving “smart”. Thank you so much.



"At SAVO, we are dedicated to our customers' success. We have organized our teams around it, developed programs to promote it, and we measure ourselves based on their success. I look forward to working with other members of the council to explore innovative ways to drive the imperative
of customer success to
the forefront of an
strategic initiatives."

Brian Study
SAVO Group