A Quote about the CCO Council from Curtis Bingham
Join Your Peers and Share Your Insight. Become a Member
Already a member? Click here to sign in

Curtis on…The Bingham Advisory

Curtis N. Bingham, Founder and Executive Director of the Chief Customer Officer Council announces publication of a new periodical of strategic advice for CCOs, CEOs, and Boards of directors; The Bingham Advisory.

Transcript for Curtis on...The Bingham Advisory

The chief customer officer role is only about a decade old. It's the youngest in the C-suite and it's the most fragile role. The average tenure of a chief customer officer is only 29.6 months. The role is relatively poorly defined. There's no business school course that you can take and there's no dummies’ book that you can buy that teaches you how to become a better chief customer officer.

You can't afford to experiment at your customers’ expense; and, yet, the chief customer officers are responsible for customer loyalty and customers, as we would all agree, are one of the most valuable assets of any business.

So, where do you go to learn how to become a better chief customer officer?

I'm pleased to introduce the Bingham Advisory, strategic advice for chief customer officers, CEOs, and boards on matters of customer strategy.

The first Bingham Advisory is titled “Eight Strategic Imperatives for the Chief Customer Officer.” There are a couple of key elements within this advisory. The first is—what is the ideal reporting structure for a chief customer officer and why is it critical to get this one thing right?

What are the three types of authority that a chief customer officer can have and how can you go about increasing that authority and that influence over the organization for customer success?

What are the key characteristics of the chief customer officer? If you, as a CEO, are looking to hire a chief customer officer, what should you be looking for?

As a CCO yourself already, what are the kinds of things, the characteristics, and the skills and abilities that you need to be working on developing?

Every CCO seems to be wrestled with six key challenges. What are they and how do you overcome them within your organization?
What are the nine things that should go on your dashboard?

Do you know the seven most important culture enablers?

What do you, as the CCO or the CEO, need to do in order to facilitate and enable culture change so that you can become more customer-centric?

The Bingham Advisory is for you if you want to improve your customer experience, drive profitable customer behavior, create a passionate customer-centric workforce, and, most importantly, if you want to drive real, tangible business results within your organization.

The “Eight Strategic Imperatives for the Chief Customer Officer” is now available through the CCO Council website.


"At SAVO, we are dedicated to our customers' success. We have organized our teams around it, developed programs to promote it, and we measure ourselves based on their success. I look forward to working with other members of the council to explore innovative ways to drive the imperative
of customer success to
the forefront of an
strategic initiatives."

Brian Study
SAVO Group