A Quote about the CCO Council from Curtis Bingham
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Curtis on...The 2011 Annual CCO Summit & Speaker, Jasmine Green

Chief Customer Officer Council Founder and Executive Director, Curtis N. Bingham, discusses the 2011 Annual CCO Summit in New York City Oct 18 & 19, including speaker, Jasmine Green, Chief Customer Advocate of Nationwide, and the subject of her presentation.


Transcript for Curtis on...The 2011 Annual CCO Summit & Speaker, Jasmine Green

A couple of years ago after our very first chief customer officer summit, one chief customer officer came to me and said, “Curtis, I didn't believe the CCO role was as hard as you made it up to be. Now, a year later, I've plucked all the low-hanging fruit, and the concept of culture change is every bit as hard as you said it was.”

At the 2011 chief customer officer summit scheduled for October 18 and 19, we're going to be talking about accelerating leadership.

Jasmine Green is the vice president and chief customer advocate of Nationwide. If ever there was a leader who was exemplary in exercising leadership to shape a corporate culture, it would be Jasmine Green.

During the presentation, she's going to be sharing how she helped Nationwide get to the root cause of customer complaints, and then actually do something about it. She's going to be sharing how she has led a cultural and transformational revolution across 32,000 employees. She has enhanced accountability, driven employee engagement, dramatically improved customer retention and has yielded powerful business results.

I encourage you to attend the 2011 Chief Customer Officer Summit on October 18 and 19 in New York City. The summit is the only form of its kind. It's an exclusive gathering of your peers where you can share, discuss, and develop strategy with some of most experienced CCOs in the world.

If you're looking for answers so you don't have to experiment at customers’ expense, you owe it to yourself and your customers to attend.

Visit the Council website for the full agenda and to register at ccocouncil.org.


"At SAVO, we are dedicated to our customers' success. We have organized our teams around it, developed programs to promote it, and we measure ourselves based on their success. I look forward to working with other members of the council to explore innovative ways to drive the imperative
of customer success to
the forefront of an
strategic initiatives."

Brian Study
SAVO Group