A Quote about the CCO Council from Curtis Bingham
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Curtis on…March 2012 Strategy Roundtable

Curtis N. Bingham, Founder and Executive Director of the Chief Customer Officer Council, articulates the benefits you'll enjoy when you join him and other CCOs at the March 1, 2012 Strategy Roundtable event online.


Transcript for Curtis on…March 2012 Strategy Roundtable

Do you have enough authority to do your job and fully delight your customers? Or are you stuck trying to defend your initiatives, beg for funding, or pacify upset customers?

I recently presented to the Chief Customer Officer Council members a powerful model for borrowing and earning greater authority. I'm going to share this with you and take it a step further on March 1st at 12 noon Eastern [time]. I'm going to share some best practices from some of the world’s most recognized chief customer officers.

Too many CCOs think that they have to do it all on their own. They've been appointed to this new role in a new company, and they try to go about everything on their own doing it all by themselves. I'm going to share 10 ways to borrow greater authority so that you can get the CEO fully engaged and banging your drum.

I'm going to share with you a number of ways in which you can earn greater authority so that you can have everyone in your boat pulling on the same oars. This is for CCOs only, which means no sales people and no silly questions. I'm going to lead a rapid-fire discussion so that you can share some of your successes and ask questions about how you can apply these ideas to fit your specific and exact situation.

At the end, you'll have a solid list of ways to ensure that the executive team is fully engaged in championing your cause and you have the credibility to make customers matter in every decision that your company makes.

I look forward to having you join in the conversation.


"At SAVO, we are dedicated to our customers' success. We have organized our teams around it, developed programs to promote it, and we measure ourselves based on their success. I look forward to working with other members of the council to explore innovative ways to drive the imperative
of customer success to
the forefront of an
strategic initiatives."

Brian Study
SAVO Group