A Quote about the CCO Council from Curtis Bingham
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Curtis on…the CCO Council’s 4th Annual CCO Summit Agenda, Part 2

Curtis N. Bingham, Founder and Executive Director of the Chief Customer Officer Council, reveals more details to upcoming CCO Summit sessions, featuring speakers Mark McCormick of Wells Fargo, Alan Chow of Teradata, and Anne Bowman of Voxeo.

Transcript for Curtis on... the 4th Annual CCO Summit Agenda, Part 2

We have some amazing speakers lined up for you at the 4th Annual Chief Customer Officer Council Summit. This year's theme is customer centric innovation and we're looking at the methods, the models, and the metrics that drive and fuel dramatic growth within our companies. This is a very small and very intimate gathering of C-level executives from companies as large as Fortune 20 all the way down to some of the smallest, extremely innovative companies from around the world. The attendees here are not functionaries. There are no vendors; there are no sales pitches allowed.

The real value of the Council and the gatherings is the sharing with your peers some of the successes, some of your concerns, and getting the help to address some of those concerns. The real value is in brainstorming with your peers innovative ideas and solutions to challenging problems, and most especially, avoiding experimenting at customers’ expense.

To help us with this, we’ve brought in Mark McCormick, who is from Wells Fargo, and he is going to be telling us how to engage employees in the innovation process. He’s got a fantastic program called iWonder – which in the early days, predicted the iPad computing, mobile payments using near field communications, micro lending, and many other technologies that are coming out in the world today – and he’s going to share with us how he involved employees to create and develop some of these fantastic innovations within Wells Fargo.

Alan Chow is the Chief Customer Officer of Teradata; Anne Bowman is the Chief Customer Officer of Voxeo. We’re going to be looking at the big company versus small company in striking the balance in the innovation portfolio. How do you continue with some of the incremental improvements that customers demand and that you need to improve and develop and deploy in order to keep ahead of some of your competitors? We’re also going to be looking at how to you drive this transformational innovation that changes business models and changes markets? How do you go about marrying those two? And is it even possible to marry these two; to get both of these done on the same page, with the same people, the same staff, and the same budget models?

We have some amazing attendees who are going to be joining us, including those from Coca-Cola, Wells Fargo, Nationwide, MetLife, AIA clear from Hong Kong, Pacific Gas & Electric, Teradata, American Cancer Society, JetBlue and many more. You need to register now to take advantage of the early registration [discount]. You can do so by visiting the Council website at ccocouncil.org or you can contact me directly. I look forward to having you join us in this conversation.


"At SAVO, we are dedicated to our customers' success. We have organized our teams around it, developed programs to promote it, and we measure ourselves based on their success. I look forward to working with other members of the council to explore innovative ways to drive the imperative
of customer success to
the forefront of an
strategic initiatives."

Brian Study
SAVO Group