A Quote about the CCO Council from Curtis Bingham
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Curtis on…the CCO Council’s 4th Annual CCO Summit Agenda, Part 1

Curtis N. Bingham, Founder and Executive Director of the Chief Customer Officer Council, reveals details to upcoming CCO Summit sessions, featuring speakers Glen Hiemstra of futurist.com, Charlene Li of Altimeter Group, Jerry Wilson of Coca-Cola, Mike Koehler of Teradata, and Tammy McLeod of Arizona Public Service Company.

Transcript for Curtis on... the 4th Annual CCO Summit Agenda, Part 1

We have some amazing speakers lined up for you at our 4th Annual Chief Customer Officer Council CCO Summit. This year's theme is customer centric innovation and we're looking at the methods, models, and metrics that fuel dramatic growth in each of our companies. This is a small and very intimate gathering of the C-level executives from a fascinating cross-section of companies; everything from the Fortune 50 down to the extremely innovative smaller companies and companies from around the world. The attendees, as I mentioned, are all C-level executives. These are not functionaries. There are no vendors and no sales pitches are allowed.

I’d like to first tell you about a special dinner scheduled for the evening of the 15th [of October]. Glen Hiemstra is the man behind the website, futurist.com and he has created a spectacular, experiential program for us on turning your future into reality. He’s going to walk us through an exercise, where we imagine the state of our companies, our customers, and ourselves in five years and look at what is possible in the future? What are our customers expecting of us in the future? And what are the innovations needed today to achieve those goals?

Next up, we have Charlene Li, the CEO of the Altimeter Group and she is perhaps the worldwide expert on social media. She’s going to take us beyond Pinterest, beyond Twitter, or whatever other shiny new technology that there is out on the market today or even tomorrow and help us figure out what does it mean to become a social business? How should executive strategy adapt to leverage these social avenues to deepen our customer relationships and intimately understand our customer needs?

The final conversation that I’m going to share with you today is a lively discussion around establishing accountability for innovation. Jerry Wilson is the Chief Customer Officer of Coca-Cola and joining him on the panel is Mike Koehler, the CEO of Teradata. Also joining them is Tammy McLeod, the Vice President and Chief Customer Officer of Arizona Public Service. These executives are going to share their experiences in helping us understand what happens when nobody owns innovation and what do we as executives need to do in order to take part in becoming an innovative company and creating a culture of collaborative innovation.

We have other attendees who are going to be joining us, including those executives from Wells Fargo, Nationwide, MetLife, AIA Hong Kong, Pacific Gas and Electric, Teradata, American Cancer Society, JetBlue, and many more.

You need to register now to take advantage of the early registration discount that is going on now. To register, visit the CCO Council website at ccocouncil.org or you can contact me directly. I look forward to having you join us in the conversation.


"At SAVO, we are dedicated to our customers' success. We have organized our teams around it, developed programs to promote it, and we measure ourselves based on their success. I look forward to working with other members of the council to explore innovative ways to drive the imperative
of customer success to
the forefront of an
strategic initiatives."

Brian Study
SAVO Group