A Quote about the CCO Council from Curtis Bingham
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Curtis on...The CCO Council's 2011 Annual CCO Summit

Chief Customer Officer Council Founder and Executive Director, Curtis N. Bingham, announces the theme of the 2011 Annual CCO Summit in New York City Oct 18 & 19, as well as the names of some of the CCOs who will be speaking at the event.


Transcript for Curtis on...The CCO Council's 2011 Annual CCO Summit

As the executive director of the Chief Customer Officer Council, I'm delighted to announce the 2011 Chief Customer Officer Summit. The theme for this summit is accelerating leadership. More so than the any other member of the C-suite, the success of the chief customer officer depends upon his or her ability to influence others across the entire organization.

They have some positional authority that just by the very virtue of their title and their role within the company, they have some authority. They also have some borrowed authority that they can borrow from the chief executive officer who maybe would be banging the drum and championing the cause of customer centricity.

But the most successful CCOs are those who quickly develop a compelling leadership style and earn the authority to act on behalf of customers throughout the organization.

What are the traits, skills, capabilities, and strategies of the most successful CCOs? How do you become a compelling leader? How can you get everyone in your company on board and everybody focused on the customer?

This year, we're excited to hear from some of the world’s best and most compelling leaders, the chief customer officers who are making a real difference in their companies for and behalf of the customers.

Vicky Stennes is the vice president of Inflight Experience at Jetblue, and she is going to share what she has learned as she has led a struggling airline to become the J.D. Power award winner for seven consecutive years.

Jeb Dasteel is the chief customer officer of Oracle and he's going to share how he is developing deep customer analytics to help lead Oracle to greater revenue growth.

I'm very thrilled to have Jasmine Green, Chief Customer Advocate of Nationwide, who is going to describe how she has helped lead a customer revolution across Nationwide’s 32,000 associates.

One of the highlights of this year’s summit is the awarding of the Chief Customer Officer of the Year award, recognizing the chief customer officer who has achieved the greatest success in his or her company and who has served as a role model for his or her peers in the CCO community as well.

The summit is the only place where CCOs can gather and openly share with their peers their successes, their failures, and their challenges. This is the only place where you can go and talk to your peers and learn what others have done before and, most importantly, gain answers to some of your most important and urgent questions.

If you're looking for answers so that you don't have to experiment at your customers’ expense, you owe it to yourself and to your customers to attend this event. I look forward to having you join us in the conversation.


"At SAVO, we are dedicated to our customers' success. We have organized our teams around it, developed programs to promote it, and we measure ourselves based on their success. I look forward to working with other members of the council to explore innovative ways to drive the imperative
of customer success to
the forefront of an
strategic initiatives."

Brian Study
SAVO Group