A Quote about the CCO Council from Curtis Bingham
Join Your Peers and Share Your Insight. Become a Member
Already a member? Click here to sign in

Conversations With the CCO

Home  »  Events  »  Conversations With the CCO  »  Creating Xtreme Customer Loyalty

Creating Xtreme Customer Loyalty

March 9, 2010  |  1:00 pm ET

Download or listen to the recording of this event here.

Once a month, the Council hosts a conversation with the CCO to shed light on what makes each CCO successful.

Loyalty has nothing to do with satisfaction. Loyalty is an emotional response to a brand that drives higher repurchase rates, greater profits, and significantly higher lifetime value. Rudy Vidal, former CCO of inContact and SVP of Strategy for consumer technology giant Panasonic created and delivered the concept of Xtreme Customer Loyalty (XCL). Mr. Vidal will share with us how he proves the value of this extreme customer focus, the notion of “Power Transfer” to identify the most important customer touchpoints, and the ways in which you can motivate your employees to adopt this new methodology.

Cost:  Free


"At SAVO, we are dedicated to our customers' success. We have organized our teams around it, developed programs to promote it, and we measure ourselves based on their success. I look forward to working with other members of the council to explore innovative ways to drive the imperative
of customer success to
the forefront of an
strategic initiatives."

Brian Study
SAVO Group