A Quote about the CCO Council from Curtis Bingham
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Seven Critical Success Factors for CCOs

Presenter(s): Curtis Bingham
January 19, 2012  |  2:00 pm ET

Download or listen to the audio recording of this event here.

View or download the Webex event recording (audio + slides) here.

Demanding customers, intense pressure from the CEO, and relentless competition! How can you, as a loyalty executive or chief customer officer (CCO), hope to satisfy the former and outsmart the latter?

The average tenure of the CCO is only 29.6 months, often falling casualty to the “Results right now!” syndrome that ignores the fact that strong relationships take time and grow more profitable as they age, like the great wines. Based on nearly a decade of work with more than 150 CCOs, Curtis Bingham, Executive Director of the Chief Customer Officer Council, has developed seven critical success factors that will ensure your personal and customer success. During this webinar you will:

  • Learn how to gain stronger executive support (i.e. “Borrowed Authority”)
  • Discover the most important things to do in order to develop the more powerful “Earned Authority”
  • Learn how to create “Unlikely Allies” to support your cause
  • Identify key customer-centric metrics that keep the organization focused on issues the CEO is passionate about
  • Learn why title and reporting structure really matter; much more than in nearly any other position

Join Curtis as he shares best practices and secrets of the most successful CCOs. He'll give you the strategic guidance you need to succeed and thrive in your role and help you deliver demonstrable customer-centric business results.

If you are interested in staying at the top of your field, delivering value and creating a customer-centric environment at your company, then we encourage you to attend this webinar.

Attendees will receive a free copy of The Bingham Advisory: Eight Strategic Imperatives for the Chief Customer Officer, which normally sells for $399.

Cost:  Free


"At SAVO, we are dedicated to our customers' success. We have organized our teams around it, developed programs to promote it, and we measure ourselves based on their success. I look forward to working with other members of the council to explore innovative ways to drive the imperative
of customer success to
the forefront of an
strategic initiatives."

Brian Study
SAVO Group