Conversations with the CCO
You can browse archived Conversations with the CCO by visiting the Event Archive
Making The Customer Voice Roar Through the C-Suite
CCO: Bob Olson
May 11, 2010, 1pm ET
Every executive believes that their company is customer-centric because, after all, the customer is paying the bills. However, their customers’ perspective is often quite different. How do you bring the customer perspective into the board room? How do you make your voice as the customer expert heard in the C-suite over the roar of budget cuts, layoffs, and the myriad other priorities?
In this new episode of “Conversations with the CCO,” Bob Olson will share with us how he challenges some of the fundamental assumptions in the board room, helping the CEO and the Board “Solve for the Customer.” Bob is presently the acting CCO of MobileMini, and is the former CCO of Homestead Technologies (an Intuit company) and GoDaddy. In each of these companies, he has helped align the executive team with critical customer values, helping them focus outward rather than inward. In so doing, he has dramatically increased revenue, profitability, and customer retention.
As you participate in this Conversation, you will learn:
- How to uncover false customer metrics and supposed efficiencies that are damaging customer relationships
- How to use real customer data to help executives remove the rose-colored glasses (mis-)coloring their perception
- Ways to gain support in the C-suite for your initiatives
- The four critical steps required to "Solve for the Customer"
- Why you must make strategy and validation your top priority and why focusing on tactics can actually harm you
Once a month, the Chief Customer Officer Council hosts an executive conversation with one of the leading CCOs to shed light on what makes him or her successful, and how you as a loyalty executive can do the same.
I would like to personally invite you to join me in this great journey to learn the insider secrets of the world's best CCOs, so you can learn from them and deliver much greater customer success to your organization.
I look forward to having you join us in learning from the experts.
To your success,
Curtis N. Bingham
Founder & Executive Director, Chief Customer Officer Council