Demanding customers, intense pressure from the CEO, and relentless
competition-how can you as a loyalty executive or chief customer officer
(CCO) hope to satisfy the former and outsmart the latter? The average
tenure of the CCO is only 29.6 months, often falling casualty to the
"Results right now!" syndrome that ignores the fact that strong
relationships take time and grow more profitable as they age, like the
great wines.
Based on nearly a decade of work with more than 150 CCOs, Curtis
Bingham, Executive Director of the Chief Customer Officer Council, has
developed seven critical success factors that will ensure your personal
and customer success. During this webinar you will:
a. Learn how to gain stronger executive support (ie. "Borrowed
Authority")
b. Discover the most important things to do in order to develop the
more powerful "Earned Authority"
c. Learn how to create "Unlikely Allies" to support your cause
d. Identify key customer-centric metrics that keep the organization
focused on issues the CEO is passionate about
e. Learn why title and reporting structure really matter-much more
than nearly any other position
Join Curtis as he shares best practices and secrets of the most
successful CCOs and gives you the strategic guidance you need to succeed and thrive in your role as you deliver demonstrable customer-centric business results.
If you are interested in staying at the top of your field, delivering
value and creating a customer-centric environment at your company, then
we encourage you to attend this webinar.
Attendees will receive a free copy of The Bingham Advisory: Eight
Strategic Imperatives for the Chief Customer Officer, which normally
sells for $399.
About Curtis N. Bingham
Curtis N. Bingham is the recognized authority on Chief Customer Officers (CCOs) and was the first to promote the CCO role ascatalyst for customer centricity. Curtis is the Founder & Executive Director of the Chief Customer Officer Council(tm), the first peer-led advisory group for
Chief Customer Officers.
During the last decade Curtis has worked with more than 150 CCOs, and
with the help of CCO Council members, he has created the "CCO Roadmap," a groundbreaking work containing more than 100 prioritized, critical strategies essential for the success of customer-centric initiatives.
Curtis is a sought-after speaker and the author of the forthcoming book,
The Authoritative Guide to Customer Strategy: Lessons Learned from
Renowned Chief Customer Officers, that describes how the CCO can create a consistent and unified customer strategy to grow revenue, profit, and loyalty.