Thursday, April 19, 2012
In this eighth of a ten part series of videos filmed on location at IQPC's CMO Exchange in London, July 2011, I share examples of communication methods that help organizations embed customer centricity.
Wednesday, April 18, 2012
In this seventh of a ten part series of videos filmed on location at IQPC's CMO Exchange in London, July 2011, I talk about the need to create your organization's own access channels when embedding customer centricity.
Tuesday, April 17, 2012
In the following video, filmed on location at IQPC's Customer Experience Exchange in Berlin, I discuss how to start creating a customer centric culture.
Monday, April 16, 2012
In this sixth of a ten part series of videos filmed on location at IQPC's CMO Exchange in London, July 2011, I explain why you need to include the back office as part of your desired audience when you embed customer centricity in your organization.
Thursday, April 12, 2012
In this fifth of a ten part series of videos, filmed on location at IQPC's CMO Exchange in London, July 2011, I expound the advantages to enlisting allies to become part of your desired audience as you embed customer centricity in your organization.
Wednesday, April 11, 2012
In this video filmed on location at IQPC's Customer Experience Exchange in Berlin, I share three steps CCOs should take in order to realize the quickest gains from customer centric culture.
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