Friday, March 23, 2012
In this second of seven videos on critical success factors for chief customer officers and senior loyalty executives, I discuss the CCO's need for support from the C-suite, particularly the CEO.
Thursday, March 22, 2012
In this first of seven videos on critical success factors for chief customer officers and senior loyalty executives, I discuss why and how title and reporting structure matter.
Wednesday, March 21, 2012
Here are the three primary reasons why companies hire a chief customer officer, as well as a fourth reason they should consider.
Tuesday, March 20, 2012
The CCO Council defines the CCO's role with two primary criteria and the CCO's mission with three main components, which I discuss in the following video.
Tags:
Categories:
Monday, March 19, 2012
In this video, I discuss the challenge of proving the value that CCOs provide and I offer practical steps CCOs can take in order to demonstrate their results to senior management and the rest of their organizations.
Friday, March 16, 2012
In the following video, I offer some suggestions for overcoming the inevitable resistance to organizational change that challenges not only CCOs, but all executives.