Archived Events
Creating A Customer Culture: Changing the Rules to Compete for Customer Loyalty
CCO: Jeb Dasteel
In this “Age of the Customer,” customer-centricity is the Holy Grail. No longer is it sufficient to simply build great products or deliver great service; in fact every company regards its products and services as superior. Instead, the entire organization must be brought to bear to create a highly positive, differentiable customer experience. But how do you create such a powerful customer-centric culture? Read More
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Turning Employees into Raving Customer Advocates
CCO: Tammy McLeod
How do you introduce an antiquated culture to the contemporary customer? As hard as we might try, we simply cannot create satisfied, intensely loyal customers without first changing our culture from one of indifference to intense customer care. How do you help employees become aware of how critical they are in delivering a stellar customer experience that drives loyalty and revenue? Read More
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Making The Customer Voice Roar Through the C-Suite
CCO: Bob Olson
Every executive believes that their company is customer-centric because, after all, the customer is paying the bills. However, their customers’ perspective is often quite different. How do you bring the customer perspective into the board room? How do you make your voice as the customer expert heard in the C-suite over the roar of budget cuts, layoffs, and the myriad other priorities...Read More
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Presenter: Amir Hartman, Founder, Mainstay Partners
Prospects believe what your customers say about you far more readily than anything you say about yourself. Customer reference programs are designed to help your prospects hear exactly what they need from your customers in order to make the sale... Read More
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CCO: Rudy Vidal
Loyalty has nothing to do with satisfaction. Loyalty is an emotional response to a brand that drives higher repurchase rates, greater profits, and significantly higher lifetime value. Rudy Vidal, former CCO of inContact and SVP of Strategy for consumer technology giant Panasonic... Read More
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