Tammy McLeod, Arizona Public Service Company's Vice President and Chief Customer Officer and the Chief Customer Officer Council's 2010 CCO of the Year, shares her heartfelt vision of how much good CCOs can achieve and the real purpose they can pursue in improving people's lives through good service.
Video Transcript
As I started thinking about what I would say today, i started thinking about this job as a craft and one that extends not only in our work lives but in our personal lives as well. The stories that some of us shared at the dinner table last night about our kids, pointing out great customer service when they go into a store, and how did they learn that?
The fact that we can go back to our churches and talk to them about segmentation or some of the other things that were really valuable things that we bring to this craft extend way beyond our work lives.
My real goal as we continue, as a group, to elevate that craft and to acknowledge it; and that when one person in here breaks through that CEO role, they have that CCO right next to them, and they really show the world what a difference it can truly make.
As I flew here, I was reading a book called The Millionaire Messenger. I don't know if anyone has read that book. I bought it through Amazon's 1-Click which, I believe, is one o the finest service delivery mechanisms ever achieved.
That book really surprised me. I wasn't sure what it was about. It's been recommended to me; that's why the 1-Click comes in. I used to make note of the books that I should read. Now, I just order them with just one click.
But it talked about how we really need to know our customers. We need to have compassion and to create a map for them to improve their situations.
And it struck me this morning, Devin, as you were talking how much that's very similar to some of the things that you've done here.
But, yesterday, Rudy was speaking a little bit, in a side conversation, and he was talking about the fact that the average person has fourteen service interactions on a daily basis--just average Joe on the street.
And I started to think about this. What if you take these fourteen and what if that became the goal, to improve those fourteen and that those service interactions are improved for that person on a consistently d